BEAUTY

Verso’s new Daily Glow combines vitamines and glow effect in one product

”A true vitamin boost to the skin,” says founder and general manager Lars Fredriksson.
By JOHAN MAGNUSSON
June 24, 2021

Uncomplicated and effortless — with a strong Scandinavian approach. That’s how Fredriksson describes his brand.

— We deliver an innovative, science-based, and smart product that has an effect on your skin. Our recipe for everyday simplicity to amp up your skincare regimen starts with science-forward high-qualitative ingredients and Retinol 8 is one of them. Retinol 8 is active in low concentration which means we don’t need a high concentration to get an efficacy on the skin and also makes it more gentle to the skin. Retinol 8 may boost the skin’s natural mechanisms.

Verso now launches Daily Glow, a light, golden-coloured day cream.

— It includes Retinol 8, a vitamin A complex that revitalizes the skin and visibly reducing the appearance of fine lines, wrinkles, and discoloration; niacinamide, that moisturizes and supports natural skin protection; vitamin C, giving the glow and hydrating effect, rich in antioxidants that protects the skin and helps it to retain moisture, and water binding hyaluronic acid, giving appearance of firmer skin, Fredriksson shares, adding,

— It also contains a light reflecting ingredient — Synthetic flourphlogopite — to enhance the skin tone and give dull and tired skin a fresh golden glow. A true vitamin boost to the skin.

What makes it so innovative? 

— The combination of all vitamins and the glow effect in the same product.

Verso has a lot coming, including the new segment Body and a new patented molecule which will be used in a new face care product later this year. Fredriksson also shares a few final words, as we’ve reached the summer months.

— Remember to use sun protection when you are in the sun and to get the best effect out of your skincare routine, it’s important to combine with a healthy approach to other parts of life that may affect your skin health, such as work balance, food, exercising, and sleep.

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