The fashion industry has not been resting on its laurels in terms of digitising itself this year. 2021 was the year when phenomena like NFTs and metaverse got properly introduced to the mainstream, most often via fashion platforms.
December 21, 2021
Gucci and The North Face collaboration debuts on Pokemon GO
Proof that even the biggest brands are going digital.
As a result of Facebook’s name change to Meta, the metaverse phenomenon has now entered the mainstream. We ask the founders of two metaverse companies to define this new parallel digital reality, and how companies need to angle their entrance to it.
3 recent projects that integrate the fashion world with the metaverse
By taking part in virtual exhibitions, dressing your gaming character in high-end clothing or buying NFT’s from promising brands — here are three projects showing that the future fashion world isn’t just a physical one.