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Our top 10 virtual fashion stories from 2021

The fashion industry has not been resting on its laurels in terms of digitising itself this year. 2021 was the year when phenomena like NFTs and metaverse got properly introduced to the mainstream, most often via fashion platforms.
December 21, 2021

Gucci and The North Face collaboration debuts on Pokemon GO

Proof that even the biggest brands are going digital.

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Four ways gaming is taking over fashion

From Burberry to Balenciaga — these brands are maintaining relevancy by creating their own video games.

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Weekly: Nike acquires RTFKT, the post-pandemic traveller, & Hazelight wins Game of the Year

We discuss Nike acquisition of the french digital sneaker brand RTFKT, and why sneaker brands are such a goof fit for virtual fashion.

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The Dematerialised and Tribute Brand’s new phygital drop challenges fashion as we know it

Besides the physical garments and audio files included in the purchase, the drop is the first ever to include digital fashion garments as NFTs.

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Deconstructing Facebook’s metaverse

As a result of Facebook’s name change to Meta, the metaverse phenomenon has now entered the mainstream. We ask the founders of two metaverse companies to define this new parallel digital reality, and how companies need to angle their entrance to it.

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Havaianas launches in-game and physical flip-flops with Fortnite

Get your physical and digital self summer-ready.

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Just shoe it — Nike buys virtual sneaker company RTFKT

Pretty soon, you’ll be able to wear your favourite Jordans, Converses, and other Nike products on a metaverse platform near you.

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3 recent projects that integrate the fashion world with the metaverse

By taking part in virtual exhibitions, dressing your gaming character in high-end clothing or buying NFT’s from promising brands — here are three projects showing that the future fashion world isn’t just a physical one.

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Vans enters the Roblox metaverse with skateboarding experience and skins

Players can dress up their avatars in customized Vans shoes, t-shirts and accessories before hitting a specially developed skate park.

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Studio Glendor creates 3D-rendered avatar for new sports brand SLOPE Democracy

Collaborating with creative talent Johnny Kangasniemi on merging design and technology for the sportswear disruptor’s debut campaign.

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