The Fabricant teams up with World of Women to make Web3 more fashionable and diverse
Launching a 27-piece digital fashion collection inspired by the women characters in the WoW NFT artworks.
By JOHAN MAGNUSSON
July 08, 2022
World of Women’s vision is to build an inclusive Web3 through its collection and community. With the WoW community, it is taking action to increase diversity in the NFT space, educate, and onboard new creators and builders, creating equal opportunities for everyone and having a positive impact on the NFT space and the world.
After working with the likes of adidas, Off-White, Epic Games, and Puma, building ”the wardrobe of the metaverse”, digital fashion house The Fabricant now teams up with WoW. Together, they’re releasing a 27-piece digital fashion collection, created by the fashion team at The Fabricant’s digital atelier, that corresponds to the traits originally drawn by WoW artist and co-founder Yam Karkai. Using her illustrations as their starting point, The Fabricant created mood boards for each look and reimagined the pieces in full length from shoulder to toe, transitioning the visual aesthetic from 2D artworks to 3D digital fashion garments. In alignment with both platforms’ missions to empower and enable women through tech, the focus of the collaboration is to onboard women into Web3 through digital fashion. The Fabricant Studio users, WoW NFT holders and select partner communities are invited to customise the collection with digital fabrics and mint their creations in the studio as unique 1/1 NFTs. The co-created pieces can be collected, worn, and traded in Web3 environments. The drop will be available in the invitation-only NFT co-creation platform The Fabricant Studio in a few weeks.
— This collaboration is the first time two Web3 entities have come together to create a digital fashion collection of this scale and ambition, establishing women and fashion as forces to be reckoned with in the metaverse. We’ve always made a habit of working with teams that support our values of building an equitable, creator-led digital fashion economy, and we couldn’t be more aligned with WoW’s women-focused mission and vision. That aside, we’ve been huge fans of the WoW project since launch, and it was a dream brief for our team to participate in. We can’t wait to see what both our communities will bring to the collection when they customise and mint the pieces as NFTs in The Fabricant Studio, says Adriana Hoppenbrouwer, co-founder and commercial director, The Fabricant.