Swedish health app Lifesum teams up with Amazon for new project
Amazon’s latest health project Amazon Halo takes aid from the Swedish nutritional coaching app.
By ERIK SEDIN
August 31, 2020
For the health and fitness person, the Lifesum app probably rings a bell. Whether users want to lose weight or cut back on drinking caffeine, the app uses technology, psychology, and professional dietitians to identify the individual user’s personal goals. More than 45 million consumers use the app, and it consistently ranks in the Top-10 in the Health & Fitness category on the App Store.
Tech giant Amazon hardly needs an introduction, but their brand new project might. Amazon Halo is looking to offer nutritional services to its users, and they’ve turned to Lifesum to get started. Thanks to Lifesum lab reports, Amazon Halo will offer various challenges to its users. The nutritional challenges are centered around health goals such as eating more plant-based foods and trading ultra-processed foods for a cleaner diet. A wrist band helps users to see how their nutrition may impact their mind, body, and overall well-being.
— Nutrition is not one size fits all. Instead, it’s extremely personal – you have to figure out what works for you. Together, Lifesum and Amazon Halo will help users explore and find the best health and nutritional approach for them, says Lifesum CEO Henrik Torstensson.