Stone Island collaborates with FRAMA to unite innovation and timeless elegance
Stone Island's NYC flagship reimagines the brand’s fabrics through the lens of FRAMA’s interior design.
By AYLIN FRANZON
October 24, 2023
Merging Stone Island’s cutting-edge, wearable fabrics with FRAMA’s timeless and functional design, the two brands have partnered up to design a space within the Stone Island Soho flagship in New York. It includes two pieces from the Copenhagen-based brand, The Symmetry Couch and Frame Room Divide.
The pieces have been reworked to feature Stone Island’s fabrics, which highlights the technical prowess of their materials and production that they are known for and has made them industry-leading. Looking beyond the definition of a commercial partnership, the two brands view the pieces as a result of exploring the possibilities of combining innovation and craftsmanship.