Spotify is the first music-streaming brand to have a presence on Roblox, a virtual universe where users can create and play games and share experiences with friends. The new Spotify Island in this interactive world also invites players to enjoy an immersive audio experience by creating music and exploring sounds at Soundtrap’s virtual beat-maker stations. Users can even climb to the top of ”The Charts” by collecting points.
From the main island, gamers will be able to portal out to the themed islands that will come to life throughout the year, to be filled with exclusive content, artist interactions, and themed mini-quests. The first themed experience will be K-Park, a homage to all things K-Pop, giving fans the chance to interact with artist superstars Stray Kids and SUNMI later this spring.
Spotify Island is also an easy opportunity for artists to connect with fans and to partner with the company on the creation of in-game virtual merchandise. Spotify’s portion of those sales will go directly back to the artists themselves.