FASHION

Soulland announced as Special Project for Pitti Uomo 102

The Copenhagen-based brand is handpicked to present its Spring-Summer 2023 collection in Florence next week.
By JOHAN MAGNUSSON
June 09, 2022

The contemporary womenswear and menswear label has collaborated with brands, stores and artists such as Nike, Colette, Olafur Eliasson, Li-Ning, and many more, and is celebrating its 20th anniversary this year.

One and a half years ago, in November 2020, the brand published its first annual responsibility paper discussing the brand’s initiatives within responsibility and sustainability. The paper was followed by a second release in November last year. The aim of the paper is to be transparent — both in areas where the brand excels and where it needs to improve. Celebrating the mentioned anniversary, Soulland will present the collection for the coming spring as the Special Project at Pitti Uomo with a fashion show event in Florence, which makes founder and creative director Silas Oda Adler (pictured) honoured.

— The renaissance city of Florence is a tremendously beautiful setting and contrast to our Copenhagen roots. The historical importance of Pitti Uomo speaks loud and clear with its combination of heritage and tradition, while always pushing for a new and relevant agenda within menswear. It’s exactly somewhere between this timelessness and the effort for a new responsible agenda that you will find our brand, he says.

The show takes place on Wednesday evening.

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