BEAUTY

Launches we like: January

We catch up on reports, milestones, and products that caught our attention during the last month, from the Nordics and beyond.
By JOHAN MAGNUSSON & FRIDA JOHANSSON
January 31, 2024

L:a Bruket links two bathing cultures

The new collection from the Swedish organic brand features a new range of body care products which includes a hand and body wash, body lotion, and hand cream. The name, Hinoki, comes from the Japanese cypress carrying the same name — a tree closely linked to sacred spaces and meditation — and the fragrance is a fusion of citrus and black pepper followed by cedarwood. All ingredients are 100% COSMOS-certified and the concept is an exploration of the native bastu (sauna) and cold bath practices, echoing the links between the two countries’ bathing cultures. 

Vegan frontrunner

The Body Shop has unveiled a milestone when becoming the first global beauty brand with 100% vegan product formulations across all ranges — skincare, body care, haircare, makeup and fragrance — certified by The Vegan Society. Over 4,000 ingredients had to be validated for over 1,000 products to carry the stamp. After being the first beauty retailer to campaign against animal testing in cosmetics in 1989, The Body Shop now has achieved the ambitious target it set itself in 2021, when 60% of its products already carried the mentioned trademark. The vegan cosmetics industry is predicted to grow with 6.31% compound annual growth rate (CAGR) between until 2028, when reaching $24 billion. With over one in ten young people saying that ’vegan’ is an important factor in their health and beauty purchase decisions, this move also responds to growing customer demands.

OLEHENRIKSEN’s first-ever retinol product

Aiming to pave the way to an improved retinol experience, the new Double Rewind Pro-Grade 0.3% Retinol Serum is silky and dual-action, powerful yet balanced, and clinically proven to visibly reduce the appearance of wrinkles and retexturises skin in just two weeks. A combination of two retinoids and a mix of soothing the soothing botanical complex of aloe juice and Scandinavian rowanberry and birch sap calms and refreshes skin while mitigating any drawbacks associated with other retinoids in the market.

Five steps towards a healthier scalp

Björn Axén just celebrated 60 years. Now, the haircare brand launches a new product range to treat a sensitive, unbalanced, and irritated scalp. Simply named SCALP, it features key ingredients such as tea tree oil, peppermint, AHA, and BHA in the five products, developed to balance, calm, and promote healthy hair growth. To enhance the effect of the four treatment steps (scrub, shampoo, conditioner, and serum), a massage brush is also included in the drop.

Report: Wiring the Retail Future

Personalised digital brand experience company Revieve just unveiled its now report, Wiring the Retail Future: Part 2 – Unearthing the Data Goldmine for Retail Success. Delving into the transformative power of data in the retail sector, it presents insights regarding consumer priorities across regions. In the US, Revieve found top consumer skin concerns included wrinkles, eye bags, and visible pores while Europeans’, in comparison, was around visible pores, acne, and dull, fatigued skin. The report also spotlights the pivotal role of zero and first-party data, highlighting their significance in data-driven personalisation strategies to achieve an increase in return on investment (ROI) for brands and retailers. Recent studies show that businesses that effectively employ these strategies experience a 150% boost in cost savings and nearly 300% revenue growth. As the retail industry is undergoing a digital revolution, data has clearly become the new currency for brands and retailers. In 2022 alone, the global retail sector generated a staggering 80 zettabytes of data, equivalent to over 80 trillion gigabytes, emphasizing the data-rich environment retailers operate within.

Maria Nila launches new deep cleansing shampoo

Created for all hair types, the Swedish hair care brand’s new Purifying Cleanse Shampoo is developed to exfoliate and cleanse hair and scalp, leaving it primed for other treatments. It’s infused with exfoliating AHA acids, soothing Aloe Vera, and cooling Peppermint extract and the formula is vegan and sulfate and silicone-free. The scent is described as fresh and fruity scent with notes of apricot and peach, as well as a touch of musk and freesia.

Sending unconditional love, with Zarkoperfume

Handmade in native Denmark, the new launch of the innovative perfume brand wants us to realise the importance of expressing our feelings toward the person we love the most. In the brand-new unisex fragrance, Sending Love, the molecule fusion begins with a base of warm vanilla and amber while the top notes consist of citrus and dragon fruit, followed by sweet toffee and white chocolate.

Dermalogica’s goes beyond plumping to help preserve skin’s collagen

Packed with amino acids (the building blocks of collagen), Dermalogica’s new Pro-Collagen Banking Serum shall create a resilient, plumped, and luminous skin along with a reduction in the appearance of fine lines and wrinkles. It’s formulated with actives to promote, protect, and preserve the skin’s collagen and a pro-collagen preservation complex, jojoba, and polyglutamic acid are combined with wild indigo, arginine, and pink carnation flower extract to promote healthy skin aging.

One product — multiple creative possibilities

Created together with the brand’s Global Makeup Director, Lisa Eldridge, Lancôme aims to level up the makeup game with the new Idôle Tint Liquid Eye-blusher. It’s created for versatility and designed to unlock the user’s creative side. Speaking of usage, it can be used as a soft eye shadow, graphic eyeliner, natural-looking blush, or luminous highlighter. An innovative, dual-sided applicator makes it possible to create the looks desired. Designed to serve beauty in several ways, it comes in a collection of 7 mineralised eye shades and a choice between 2 finishes — matte or radiantly iridescent shimmer. 

Mantle’s microbiome-friendly cleansing balm

The Bare Balm is a balm-to-milk cleanser and can be used on its own or as the first double cleansing step. A combination of ingredients plays a role in skin health, radiance, and protection of the skin mantle. Hemp seed and sunflower oil are caring and nourishing and emollients with different polarities improve the dissolubility of makeup and SPF. Fermented Honey has a regenerative, brightening, and light-exfoliating effect which balances sebum production, supports the microflora, and has barrier-strengthening properties. Fermented Oat improves the microbiome and reduces redness. Oat Oil is ceramide-rich which plumps and protects the skin, while Chlorophyll has high antioxidant properties and is rich in vitamins A, C, E, and K.

Antioxidant-infused self-tan drops

Danish skincare brand Jorgobé now presents Self-Tan Antioxidant Drops, formulated with Hyaluronic Acid, protecting antioxidant Troxerutin, and Monk’s Pepper Berry extract. The tanning concentrate works to stimulate the natural synthesis of the skin’s own melanin pigments. Together with an efficiency-optimising combination of DHA and Erythrulose tanning molecules, it develops 4-6 hours after application into an even, natural-looking tan. Suitable for both face and body.

Bagliora’s multipurpose primer

The Swedish brand introduces the smoothing Vitamin Glow Primer, enriched with hyaluronic acid, vitamine B, C, and E, niacinamide, and enzymes from mango and papaya. The combination of ingredients aims to promote healthy skin by smoothing out an uneven skin tone and skin surface, increasing cell renewal, and strengthening the skin barrier. Suitable also for sensitive skin, it can be used as the final step in a skincare routine or as a light covering foundation.

Face and body lift with microcurrent technology

The beauty-tech brand has just introduced a new line of anti-aging and lifting products for face, eyes, lips, and body. The BEAR 2 range is specially designed devices to lift, tone, and shape the desired areas by using microcurrent and so-called T-Sonic massage. The latter uses pulsations to help to relax facial muscle tension points and smooth the appearance of fine lines. Two new face serums are also included in the launch; SUPERCHARGED 2.0 is enriched with hyaluronic acid, electrolytes, ceramides, and squalane, while the Eye and Lip Contour Booster is formulated with antioxidant-rich caffeine and cranberry extracts, rose water, niacinamide, and vitamin B5.

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