John Sterner just launched hand-knitted Bernie mittens
The small-scale brand’s tribute to viral phenomena now up for grabs.
By JOHAN MAGNUSSON
January 28, 2021
Entrepreneur Alexander Stutterheim is best known for reinventing the raincoat as the founder of Stutterheim Raincoats. He also runs knitwear brand John Sterner, described as ”the antidote to the disposable culture”, with locally produced, high-quality garments based on the Swedish island of Öland.
This week they launched their first mittens, named BERNIE, and handknitted on demand in ”democratic wool” on Öland, online. And, as the unofficial campaign model, the brand chose Alexander himself.