Design

How Offecct’s new launch responds to the market’s needs for flexible furniture

”With people working more and more from home, companies are also required to rethink their spaces,” says Brand Manager Maria Olofsson Karemyr.
By JOHAN MAGNUSSON
December 17, 2020

Lucy is a modular system based on individual seats, designed by acclaimed British designer  (winner of the Young Design Talent award at the Elle Decoration British Design Awards 2020) Lucy Kurrein, that together create what the Swedish furniture brand describes as a soft and inviting sofa. When launched in 2018, the idea was to create a flexible piece of furniture that facilitates the furnishing of, for example, lounge spaces in hotels, offices, or other public spaces.

With the market needs for flexible furniture for both work and rest only increasing, Offecct and Kurrein have now further developed it. A new module allows the sofa to be built in angles (previously only in straight formations) and increases the possibilities for personal adaptations of the sofa and to create dedicated places for both work and rest in different environments. Meanwhile, a new digital configurator makes it easy to move around all modules and try different variants and solutions.

— Our ways of working and meeting are changing rapidly. Workplaces and public environments are taking on new roles in our lives and the demand for dynamic modular furniture is strong. With people working more and more from home, companies are also required to rethink their spaces, and fewer square meters put higher demands on flexibility, says Offecct’s Karemyr, adding:

— With this kind of platform thinking for furniture, it’s becoming increasingly important for interior design companies to not only talk about products, but also to help the customer to see and understand all the solutions and opportunities.

— With smart accessories such as side tables, power sources, and clothes hangers, it’s a relaxed place where you can, for example, sit down to answer e-mails or have an informal meeting. Where you can go and work — but not feel like you’re at work, Kurrein comments on the new module.

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