Five projects merging the worlds of design and fashion
This last week Salone del Mobile and Milan Design Week kicked off. The fair that was initiated in the ’60s to promote the export of Italian furnishing and objects have grown to be an international event with worldwide recognition. Here are five different initiatives from fashion brands presented during the week, proving that the worlds of fashion and design are becoming more intertwined than ever before.
By OLIVER DAHLE
September 15, 2021
Off-White c/o Ginori 1735
Off-White, with Virgil Abloh at the helm, have teamed up with the luxurious Florentine porcelain manufacturer Ginori 1735. Ginori, with its almost three centuries-long history, truly embodies Italian craftsmanship, something which is underlined by having Giò Ponti as creative director during the 1920s. Here Ginori’s celebrated design, which depicts late-baroque Florentine silverware, is combined with the youth culture-inspired aesthetic that has made Off-White one of the most prominent streetwear brands of today. The collaboration will be ongoing through the whole of 2022 and in this first drop we find a full tableware set, with dinner plates, serving platters, a teapot, and a teacup saucer set.
Gucci’s line of home accessories
During the Design Week, Gucci opened up a pop-up named Gucci Cartoleria, i.e. a shop selling stationery goods. The pop-up marks the fashions house’s entry into a field that has no associations to clothing. Here are pencils, playing cards, board games, travelling sets with sleeping masks and pillows, paperweights and all sorts of knick-knacks cast in the wonderland that creative director Alessandro Michele has created for the Italian luxury brand. With its in-house developed eco-material Demetra, signature monograms and recognizable iconography, the brand is presenting things you didn’t know that you wanted.
Stokke creates an installation, so you could see the world through the eyes of a child
The Norwegian manufacturer of kids furniture had in central Milan created an installation, in collaboration with Uniqlo, involving its iconic Tripp Trapp-chair. The installation, which earlier has been exhibited at MoMA, invites adults to experience the world through the eyes of a child. Something achieved by creating two chairs and a table in a maxi format. The installation is also part of the Stokke Parents Academy, a platform that supports future parents through the pregnancy and the child’s first three years (only available in Italy).
Hermès present its new line of homeware
French luxury brand Hermès presented its new home collection by staging an exhibition in central Milan. The immersive exhibition is equal parts art as its design. The exhibition took place in a sports centre. Where the co-creative director of Hermes Home, Charlotte Macaux Perelman, had created five ”cottages” draped in geometrical and colourful materials, in which the collection was presented. All while visitors walked on terracotta-coloured sand. The collection had a focus on natural and raw materials, where know-how and craftsmanship are important aspects. The centrepiece is ’sillage d’Hermès’ – a seat designed by Studio Mumbai, that has generous and organically shaped proportions.
Zara x Kassl Editions
Kassl Editions, the Antwerp-based fashion brand, has joined forces with Zara Home to create a homeware collection. The fashion brand, most famous for its coats and bags, is no stranger to operating within interior design. As late as last year the brand released a successful sofa collaboration with the Belgian designer Muller Van Severen. With Zara, the brand is now dwelling further into interior design and are presenting rugs, lightning, modular cabinets and so on. Everything in a sleek, minimal style that compasses the brand’s core identity.