Danish rapper FVN teams up with jewellery brand Vibe Harsløf to launch unique music as an NFT
Using blockchain technology to drop a special ear cuff hiding a new track that was recorded for the occasion — and only will exist there.
By JOHAN MAGNUSSON
February 28, 2023
After establishing her namesake jewellery brand internationally — all the way from Berlin and Paris to Hong Kong — Vibe Harsløf turned her attention to the digital worlds.
— I have long been curious about NFT and blockchain technology, which is taking up more and more space in the world of design and fashion, she says.
Initiated by Copenhagen-based advertising agency, We’re Not in Kansas Anymore, which is specialised in NFTs and Web3, the label has joined forces with Feven Geles, a Danish rapper also known as FVN. Together, they’ve created an ear cuff which will be available in a limited-edition jewellery and as an NFT, containing a unique track. The launch is taking place during a special event at the iconic department store Magasin du Nord.
— With the launch of the NFT, we have the opportunity to offer our customers a very special and different experience of us as a department store, which is also completely in line with our DNA, where fashion, music and experiences go hand in hand, says Lise Bloch Thomsen, e-commerce and marketing director, Magasin.
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