FRAGRANCE / TECHNOLOGY

Byredo’s new device’s speaker design efficiently distributes a fragrance diffuser in a room

Creative director Ben Gorham has teamed up with Devon Turnbull, founder of artisanal speaker and accessories brand Ojas, for this eye-catching limited edition.
By JOHAN MAGNUSSON
January 20, 2022

The product, Olfactive Stéréophonique, is an experimental collaboration that uses speaker design theory and scent to evoke the meditative effects of ritualistic practice and enhance a listening space. Designed by Turnbull and Gorham, it’s born from the duo’s shared love of music listening as a ritualistic practice, as well their childhood experiences of Hindu temples, meditation halls, and spaces for reflection and worship. Together, they set out to design a device that would seamlessly integrate a smell and a sound system, borrowing acoustic horn loading theories from speaker design and applying them to smell diffusion. The result is a revolutionary device that doesn’t function as a speaker but can distribute a smell more efficiently, in a direct and controlled manner.

Drawing inspiration from incense used in Hindu and Buddhist temples and the evocative smell of ancient wooden structures, Turnbull and Gorham have created a scent that helps in the transition between states of consciousness. Together with your favourite music and the sound system at your home, they aim to create a multi-sensory experience in these uncertain times.

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