FASHION

AERON brings knitwear innovation with zero-waste technology to Scandinavia

We speak to creative director Eszter Aron right after the Copenhagen catwalk show debut on how to merge Hungarian craftsmanship with Japanese cutting-edge technology.
By JOHAN MAGNUSSON
August 16, 2022

Based in Budapest, a Central European capital with a proud textile heritage, Aron — whose grandfather was a tailor and mother a textile trader — started AERON ten years ago.

— Textiles have always been very important to me, so for AERON it is also about the balance between quality, craftsmanship, and new innovation, she says. We have our in-house atelier in Budapest and make use of this local knowledge, our traditional craftsmanship, and manufacturers to create a distinctive look and feel, with access to some of the best textile suppliers in the world. A lot of my time is spent creating solutions for how we can deliver great quality products and keep our footprint as small as possible at the same time.

This summer, this becomes more clear than ever when Aron, her team, and the owners, Vanguards Group — who also owns Nanushka and Sunnei — relaunch the brand and introduce modular knitwear programme ZERO.

— ZERO is our new year-round core collection of knitted staples, Aron explains. We’re now taking AERON further into knitwear innovation by using modular knitting machine Shima Seiki, which allows us to produce more sustainably and with an increased size range to become more size-inclusive.

How does the technology work?

— We use the innovative wholegarment technology on the Japanese Shima Seiki machines to produce knitted staples made with zero-waste technology. Whereas traditional knitted garments are made of separate panels and assembled manually, these garments are produced innovatively in one entire, three-dimensional piece. This way of production uses less energy than traditional systems and allows us to only consume the amount of yarn required for an item, minimising leftovers that otherwise go to waste. 

The collection consists of knitted bralettes, body-con dresses, flared trousers, and more. 

— They’re all seam-free, size-inclusive from XXS to XXL, and with the benefit to stretch 1,5 sizes up, from an Ecovero Viscose-blend yarn. Evolved styles will be added seasonally in a bid to build out a modular wardrobe concept over time.

AERON SS23. Photography: Jordann Wood

Last week, you debuted the relaunched concept at Copenhagen Fashion Week. Tell us more.

— We showed our SS23 collection, building on our brand signatures such as the use of the A-motif, great knitwear and leather, and we have amplified these signatures to create a mood-lifting collection with easy co-ord sets in calming colours, sheer summer dresses in FSC-certified linen and ultralight biodegradable cupro which really takes our knitwear to a new luxe level, says Aron. 

Next out for AERON is the first jewellery collection, featuring A-shaped gold-plated earrings and necklaces made on a base of recycled yellow brass.

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