We’re once again returning to Helsinki for a special edition of Transformation Talks, in collaboration with the prominent Fashion in Helsinki event.
Date: 22 May 2025
Location: Bio Rex, Amos Rex, Mannerheimintie 22–24, Helsinki
In collaboration with Fashion in Helsinki.
09.00 – Opening Remarks
Konrad Olsson, Editor-in-Chief, Scandinavian MIND
09.05 – Fireside Chat
AI, Data, and the Future of Fashion Retail
A conversation on how AI is redefining discovery, operations, and customer engagement.
Fabio Baum, General Manager Nordics & Benelux, Zalando
09.25 – Panel Discussion
Designing with AI: Creative Perspectives
How is AI shaping the creative process in fashion?
Dr. Natalia Särmäkari, Fashion and Design Researcher, Senior Lecturer and Head of Master’s Degree Programme in Fashion and Clothing, Metropolia University of Applied Sciences
Kalle Kataila, Photographer, media artist and educational media specialist
Sofia Polyakova, COO, Genera
09.55 – Panel Discussion
Commercialising Creativity: Turning Vision into Value
How can fashion creatives build sustainable and profitable businesses in today’s global market?
Alexander Kranz, Head of Womenswear, MM6 Maison Margiela
Kieran Long, Director, Amos Rex
Robin Schulie, Buyer & Consultant
Meital Shapira, Menswear Buyer, Printemps
