Formerly known as the Magasin du Nord Fashion Prize, the leading award for new Danish design talents celebrates its 10th anniversary under its new name, Wessel & Vett Fashion Prize. The organisation has also announced a strategic partnership with Copenhagen Fashion Week via the recently established talent support scheme, CPHFW NEWTALENT, working together to promote the participating brands’ domestic and international growth.
— The four finalists of this year’s prize represent a new wave of Danish fashion design talent. While each targets a different part of the fashion market and are in various stages of maturity, they collectively have demonstrated a clear understanding of their brand universes and how they see themselves growing in the future, says Nina Wedell-Wedellsborg, founder of the prize.
The finalists — Birrot, Iso.Poetism, Nicklas Skovgaard, and Sophia Khaled — presented their collections and business concepts to an international jury of experienced industry experts, highlighting criteria like design talent, sustainable vision, innovation, creativity, and business entrepreneurship. The prize, DKK 500,000, was awarded to this year’s winner, Iso.Poetism.
— It has been a bumpy ride personally, and to be winning makes it all worthwhile. We cannot wait for the next phase for the brand at Copenhagen Fashion Week and open the AW23 season, says Tobias Birk Nielsen, founder and creative director at Iso.Poetism.
— Iso.Poetism by Tobias Birk Nielsen has a proven track record of slowly building a financially stable and sustainable as well as a clear understanding around every aspect of his brand — from who his customer is to the space he occupies to where he goes next. We believe he has everything needed to succeed in today’s fashion world, Christopher-Jacques Morency, chief brand officer at Vanguards and member of the jury, comments.
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