Guide / MalmÖ
”I really like that there’s no such thing as distance in this city, everything is nearby”
On hidden gems in ”the city of parks”
5 Feb 2021

Apollonia is Malmö based Marketing & PR professional, currently heading up Hövding’s marketing activation and helping start-ups with PR such as Endbright – Sweden’s first Divorce Planning service. She’s also the co-host of the Millennial podcast ”Off topic” and advocates for women through her role as City Leader for HON Malmö.

My favourite thing that makes me proud of Malmö:

There’s so much to be proud of when it comes to Malmö, everything from the lifestyle, culture, food and startup scene. I really like that there’s no such thing as distance in this city, everything is nearby. Copenhagen is literally 45 minutes away. And one more thing – the diversity. The inhabitants of Malmö hold 179 different nationalities and speak more than 150 different languages. 

My favourite weekend routine:

Weekends are all about doing things that boost my energy level. I love starting my weekends with a sweaty workout at the gym followed by brunch or lunch with my girlfriends. It’s better than therapy!

My favourite cultural spot:

Moriska Paviljongen.

My favourite place for dining out:

NAMU – love the mix of the Korean flavours with a Scandinavian touch. A must visit if you’re in Malmö. 

My favourite place for a creative or business meeting:

My go-to place is definitely Beyond Us, and their home-made fika is delicious! 

My favourite breakfast place:

I’m currently obsessed with the American pancakes at jord.


My favourite city escape:

Western Harbour (Västra hamnen) where you get a stunning view of the Öresund bridge — it’s a walk from the city centre. 

My favourite local entrepreneur or creative I want to promote:

Charlotte Ljung, who I really admire for her dedication and hard work while balancing family and everyday life. It’s possible to be both successful and kind with a big heart. 

Västra Hamnen. Photo: Werner Nystrand,

My favourite hotel for a staycation:

MJ’s hotel — feels like being abroad. 

My favourite route for a run or walk:

Ribbersborg beach because of the sea view and fresh air. 

My favourite place for fashion:


MJ’s Hotel.

My favourite example of tech innovation in Malmö:

Might be biased but I have to say Hövding. Who would have thought that we would wear helmets around our necks 15 years ago?

The Hövding bike helmet.

My favourite local media:

Lilla Vardag — founded by two locals Zandra and Clara with the aim to contribute to Malmö’s image. They are doing such a great job, and I really appreciate their tips when it comes to fika, restaurants and all the cosy places in Malmö that I normally wouldn’t have explored. 

My favourite thing at home:

Since I love to sleep (and take naps during the days), I’d say my bed from DUX.