voices
Q&A / FINANCIAL EQUALITY
”We’re teaching women everything they need to know to get the most out of their money”
ANNA-SOPHIE HARTVIGSEN
On the importance of educating women on investing
GUIDE / REYKJAVIK
”I’m proud that we have kept the integrity of a ’where everybody knows your name’ vibe”
ANDREA MAACK
On secret clubs and Bjork spotting
EDITOR’S LETTER
”The content we put out is part of our personality, both as brands and individuals”
KONRAD OLSSON
On the evolution of the digital self
Q&A / TEXTILE SCIENCE
”Seaweed, manure, and straw will be developed for cellulosic textile fibres”
ANNE-CHARLOTTE HANNING
On the new EU-funded project making fibres of novel waste streams
GUIDE / ÅRE
”Åre has a bohemian mentality paired with an extreme amount of ambition and innovation”
BRI STUNDON
On big thoughts in a small town.
EDITOR’S LETTER
”Why aren’t electric and autonomous vehicles better represented in Hollywood?”
KONRAD OLSSON
On the future of mobility
Q&A / INNOVATION
”The open, tolerant, change-oriented, and non-hierarchical culture are often highlighted as success factors”
LINNEA KVIST
On why Scandinavia is a driving force when it comes to innovation
DESIGN
”Is there such a thing as algorithm-friendly aesthetics, or is it just minimalism?”
ILENIA MARTINI
On Instagram’s power over our tastes
Q&A / FASHION
”Laws need to be updated for the greenwashing issue to disappear, the industry can’t correct this itself”
ANDREAS ÅHRMAN
On how the word ”sustainable” has become almost a cliché
GUIDE / DALARNA
”Dalarna is home to friendly, welcoming people and a spirit of helping each other out”
MICHAEL LIND
On finding an entrepreneurial drive in nature
EDITOR’S LETTER
”Avatars have sparked the beginnings of a completely digital fashion industry”
KONRAD OLSSON
On the next step for our sense of self
Q&A / FASHIONTECH
”We are currently experiencing a crisis of supply and at this volume, waste isn’t just environmentally irresponsible — it’s a CFO issue!”
STEPHANIE BENEDETTO
On turning unused textiles from pollution into profit
GUIDE / COPENHAGEN
”Our strong creative community really puts honour and effort into supporting each other”
CECILIE THORSMARK
On a city that breathes creativity
Q&A / ENTERTAINMENT
”Skiing is dependent on snow, so we felt obligated to do a climate effort”
MAGNUS GRANÉR
On creating a sustainable ski movie from scratch
EDITOR’S LETTER
”NFTs represent a monumental shift in how we view digital ownership. So what does it mean for fashion and design?”
KONRAD OLSSON
On the latest crypto craze
Q&A / QUANTUM COMPUTING
”I have tackled big challenges in the past, but everything pales in comparison to quantum computing”
FREDRIK CARLSTRÖM
On the potential of quantum computing
GUIDE / STOCKHOLM
”I always feel safe in Stockholm. It’s not something I take for granted.”
JASMIN YAYA
On finding peace in Stockholm
EDITOR’S LETTER
”I try to create environments that are distraction free. It’s easier said than done.”
KONRAD OLSSON
On the need for focus
Q&A / CONSUMPTION
”I bought premium clothes and hoped I paid for quality, but realized I had no clue if it was true — so I set out to find out”
OLOF HOVERFÄLT
On how a hobby project tracking his clothes every day for three years went viral
GUIDE / HELSINKI
”I am proud of the safeness in the city, the beautiful coastline, and the great food scene.”
NICLAS AHLSTRÖM
On manoeuvring a Nordic design Mecca
EDITOR’S LETTER
“Oscar’s lifestyle is a reminder that there are alternative ways to attack these decades we call life.”
KONRAD OLSSON
On leaving it all behind
Q&A / BEAUTY
”The solution is not to stop using plastic but to find alternative materials and increase the usage of recycled plastic”
SOFIA ABDI
On ups and downs of using virgin, bio, or recycled plastic in packaging
GUIDE / HEMAVAN
”It’s a smorgasbord of nice views in any direction, winter or summer!”
OSKAR ÖDLING
On living in a ubiquitous city escape
EDITOR’S LETTER
”There is no iPhone for VR — a product so attractive and affordable that it sits on every person’s nose.”
KONRAD OLSSON
On waiting for the VR revolution
Q&A / SUSTAINABLE FASHION
”The participants aren’t allowed to buy any new clothing during nine months”
ADRIAN ZETHRAEUS
On the growing circularity project to let private persons become ”fashion activists”
GUIDE / MO I RANA & HELGELAND
”Mo i Rana has that small-town charm but still has something for everyone”
SONJA DJØNNE
On unique settings in ”the arctic circle city”
EDITOR’S LETTER
”Trade shows and fashion weeks are media brands — whether they like it or not”
KONRAD OLSSON
On the future of physical shows
Q&A / Beauty & Science
”Massive DNA sequencing studies have expanded our insights of the ecological and functional characteristics of the microbiome”
ANN’LAURE DEMESSANT
On the latest research on how good and bad bacteria affect our skin
GUIDE / COPENHAGEN
”Compared to our neighbours in the north, I think we’re best at embracing diversity”
VIRGIL NICHOLAS
On Caribbean comfort food and secret castles
EDITOR’S LETTER
”I’m blown away by Clubhouse’s possibilities and impact”
KONRAD OLSSON
On the social media app’s Nordic tipping point
Q&A / STOCKHOLM DESIGN WEEK
”Digital tools will play an important role for the transition towards circular architecture”
ANNA GRAAF
On the key factors to design sustainable homes and environments
Q&A / STOCKHOLM DESIGN WEEK
”Digitalization will enable us to combine our homes to become both a place to live, work, and spend recreation time in”
DAVID SCHILL
On the future of the homes
GUIDE / MALMÖ
”I really like that there’s no such thing as distance in this city, everything is nearby”
APOLLONIA SAN CONTRERAS
On hidden gems in ”the city of parks”
Q&A / STOCKHOLM FASHION WEEK
”Fashion concerns everyone and consequently fashion weeks should also be accessible to everyone”
CATARINA MIDBY
On what possibilities a digital fashion week can offer
Q&A / COPENHAGEN FASHION WEEK
”A digital fashion week allows major changes, but I think it’s good to keep some things traditional”
CECILIE THORSMARK
On the challenges and opportunities of a digital fashion week
Q&A / FASHION WEEK TRADE
”Our weeks will definitely focus on the change, new business models, and the next generation”
HELENA WAKER
On the importance of using digital tools to drive change
GUIDE / STOCKHOLM
”You can still find quietness and peace in the middle of the city”
LILI ASSEFA WOLF
Diverse dining and the best cultural spots.
Trends
”2021 is a new decade and a paradigm shift”
STEFAN NILSSON
On five things that will dominate our lifestyle in the future
BEAUTY
”Just like the fashion industry, the beauty industry is expected to be transparent about where ingredients come from”
MARIA AHLGREN
On the biggest skincare trends for 2021
GUIDE / AARHUS
”There are always a lot of creative and enlightening activities spread out all over the city”
SIGNE UNGERMAND
On creativity and technology in ”The City of Smiles”
Q&A / Fashion spaces
”We will take more care of our cities in the future, not just exploit them”
VÉSMA KONTERE MCQUILLAN
On a new vision for fashion and retail
GUIDE / HELSINKI
”The small, local entrepreneurs really make the city”
KATJA HAGELSTAM
On the best saunas and purposeful old buildings
Trends
“Covid will lead to secret bars, unmonitored home parties, and forest raves”
LENNART WALLANDER
On 11 food and beverage trends for 2021.
Essay / Business
”An enterprise ought to be able to thrive forever, if it chooses to. For if you do not plan for it, expect it to fail eventually.”
ROLAND-PHILIPPE KRETZSCHMAR
On regeneration and thriving forever in business
GUIDE / COPENHAGEN
”It squeezes all the advantages of a capital city into somewhere small, cosy and friendly”
GRAHAM ADDINALL
On hidden gems in his adoptive city Copenhagen
GUIDE / STOCKHOLM
”Stockholm is so diverse and offers everything I could ask for in my day to day life”
TOVE REGNANDER
On getting energy from Stockholm’s closeness to nature.
Scandinavian MIND x Silhouette
”If you find a technical solution, then often the form is very appealing as well”
ROLAND KEPLINGER
Design Director at Silhouette, on timeless classics
INTERIOR DESIGN
”Manufacturers should produce and offer customers sustainable products”
CECILIA ASK ENGSTRÖM
On why Swedish furniture brands are the most sustainable in the world
GUIDE / GOTHENBURG
”It’s a big, small town with a lot of buzz”
ALI DAVOODI
On hidden gems in Sweden’s second city.
BEAUTY
”We offer pragmatic solutions for long term efficiency, not a temporary fix”
STANISLAS LE BERT
On preaching longevity over short-term