voices
Q&A / DESIGN
”There is no such thing as a perfect sitting position”
LEIF HOLST-LIÆKER
On how ergonomics will shape our work-from-home future
GUIDE / NORDIC ART
”Most Nordic galleries can offer a high international quality, regardless of their size”
SARA BERNER BENGTSSON
On Nordic galleries and museums for the art fanatic.
Q&A / FOOD & RESOURCES
”One way to make steps towards becoming sustainable is if the food value chain in rich countries focus on real innovation”
ODDGEIR HOLE
On why brands need to focus on domestic demand for innovative products
GUIDE / STOCKHOLM
”I’m proud of the people here, they give a lot to this city!”
JOHANNA SCHNEIDER
On the best spots for second-hand, natural wine, and pizza
Q&A / THE POST-PANDEMIC OFFICE & SOCIETY
”The office of the future will have innovation everywhere — think air purifiers built in to pictures on the wall”
JAMES BIDWELL
On how the next-gen workspace will become more of a collaboration space
GUIDE / HÄLSINGLAND
”You’ll always find something new to excite you here”
HANNA MICHELSON
On unique architecture and scenery in Hälsingland
Q&A / FASHION
”At Haglöfs we are determined to at least cheat in the best way possible”
ELAINE GARDINER
On why claiming your business being ”climate-neutral” is a problem
EDITOR’S LETTER
”The metaverse is a gaming space for people not into gaming”
KONRAD OLSSON
On the new arena for fashion and… everything
GUIDE / GOTHENBURG ARCHIPELAGO
”The archipelago always offers one island you can be alone on”
ERIK NISSEN JOHANSEN
On island hopping and perfect staycations
Q&A / DESIGN
”We believe it should be a hygiene factor for any company to know your impact and to own your impact”
SANNA FEHRMAN
On collaborating with researchers on a tool to identify — and cut — emissions
GUIDE / AALBORG
”I’m proud that Aalborg is Denmark’s number one sports city”
RUNE SPLIID
On art and top-notch wining and dining
Q&A / FASHION
”The more customers learn about sustainability — the more they demand accountability”
LISA BERGSTRAND
On why — and where — to start with local production
GUIDE / OSLO
”Local businesses are making Oslo more inspiring than ever”
MONA JENSEN
On a melting pot of culture, art and innovation
Beauty
”The beauty industry is in a prime position to create a supply chain that works with life and not against it”
RUTH ANDRADE
On why regenerative skincare is the only way forward
GUIDE / STOCKHOLM
”I like the small galleries that keep popping up across Stockholm”
OSCAR ARRSJÖ
On neighbourhood restaurants and city getaways
Q&A / MEDIA TRENDS
”We will see many new, more curated, exclusive, and niche social platforms coming up”
KRISTOFER ÅKESSON
On the media landscape of today and social media of tomorrow
Guide / Art in Copenhagen
”Copenhagen is a lovely place to create spontaneous experiences and just go with the flow”
JENS-PETER BRASK
On finding inspiration in a lively city
EDITOR’S LETTER
”There is a case for more screens and surfaces in our lives, both digital and analogue”
KONRAD OLSSON
On a multi-screen, multi-output environment
Q&A / SUSTAINABILITY
”Accelerating this transition to responsible, sustainable business is where we can make the biggest long-term impact”
FRIDA EMILSSON
On how organizations’ sustainability reporting can create a better world
GUIDE / GÄVLE & GÄSTRIKLAND
”The slower pace in our small town makes life easier than we imagine is possible in capital cities”
JARI & ANNA VISURI
On rural whiskey distilleries and coastal gems
EDITOR’S LETTER
”Our collaboration with Expo 2020 Sweden marks the next step for Scandinavian MIND”
KONRAD OLSSON
On a new partnership
Q&A / FINANCIAL EQUALITY
”We’re teaching women everything they need to know to get the most out of their money”
ANNA-SOPHIE HARTVIGSEN
On the importance of educating women on investing
GUIDE / REYKJAVIK
”I’m proud that we have kept the integrity of a ’where everybody knows your name’ vibe”
ANDREA MAACK
On secret clubs and Bjork spotting
EDITOR’S LETTER
”The content we put out is part of our personality, both as brands and individuals”
KONRAD OLSSON
On the evolution of the digital self
Q&A / TEXTILE SCIENCE
”Seaweed, manure, and straw will be developed for cellulosic textile fibres”
ANNE-CHARLOTTE HANNING
On the new EU-funded project making fibres of novel waste streams
GUIDE / ÅRE
”Åre has a bohemian mentality paired with an extreme amount of ambition and innovation”
BRI STUNDON
On big thoughts in a small town.
EDITOR’S LETTER
”Why aren’t electric and autonomous vehicles better represented in Hollywood?”
KONRAD OLSSON
On the future of mobility
Q&A / INNOVATION
”The open, tolerant, change-oriented, and non-hierarchical culture are often highlighted as success factors”
LINNEA KVIST
On why Scandinavia is a driving force when it comes to innovation
DESIGN
”Is there such a thing as algorithm-friendly aesthetics, or is it just minimalism?”
ILENIA MARTINI
On Instagram’s power over our tastes
Q&A / FASHION
”Laws need to be updated for the greenwashing issue to disappear, the industry can’t correct this itself”
ANDREAS ÅHRMAN
On how the word ”sustainable” has become almost a cliché
GUIDE / DALARNA
”Dalarna is home to friendly, welcoming people and a spirit of helping each other out”
MICHAEL LIND
On finding an entrepreneurial drive in nature
EDITOR’S LETTER
”Avatars have sparked the beginnings of a completely digital fashion industry”
KONRAD OLSSON
On the next step for our sense of self
Q&A / FASHIONTECH
”We are currently experiencing a crisis of supply and at this volume, waste isn’t just environmentally irresponsible — it’s a CFO issue!”
STEPHANIE BENEDETTO
On turning unused textiles from pollution into profit
GUIDE / COPENHAGEN
”Our strong creative community really puts honour and effort into supporting each other”
CECILIE THORSMARK
On a city that breathes creativity
Q&A / ENTERTAINMENT
”Skiing is dependent on snow, so we felt obligated to do a climate effort”
MAGNUS GRANÉR
On creating a sustainable ski movie from scratch
EDITOR’S LETTER
”NFTs represent a monumental shift in how we view digital ownership. So what does it mean for fashion and design?”
KONRAD OLSSON
On the latest crypto craze
Q&A / QUANTUM COMPUTING
”I have tackled big challenges in the past, but everything pales in comparison to quantum computing”
FREDRIK CARLSTRÖM
On the potential of quantum computing
GUIDE / STOCKHOLM
”I always feel safe in Stockholm. It’s not something I take for granted.”
JASMIN YAYA
On finding peace in Stockholm
EDITOR’S LETTER
”I try to create environments that are distraction free. It’s easier said than done.”
KONRAD OLSSON
On the need for focus
Q&A / CONSUMPTION
”I bought premium clothes and hoped I paid for quality, but realized I had no clue if it was true — so I set out to find out”
OLOF HOVERFÄLT
On how a hobby project tracking his clothes every day for three years went viral
GUIDE / HELSINKI
”I am proud of the safeness in the city, the beautiful coastline, and the great food scene.”
NICLAS AHLSTRÖM
On manoeuvring a Nordic design Mecca
EDITOR’S LETTER
“Oscar’s lifestyle is a reminder that there are alternative ways to attack these decades we call life.”
KONRAD OLSSON
On leaving it all behind
Q&A / BEAUTY
”The solution is not to stop using plastic but to find alternative materials and increase the usage of recycled plastic”
SOFIA ABDI
On ups and downs of using virgin, bio, or recycled plastic in packaging
GUIDE / HEMAVAN
”It’s a smorgasbord of nice views in any direction, winter or summer!”
OSKAR ÖDLING
On living in a ubiquitous city escape
EDITOR’S LETTER
”There is no iPhone for VR — a product so attractive and affordable that it sits on every person’s nose.”
KONRAD OLSSON
On waiting for the VR revolution
Q&A / SUSTAINABLE FASHION
”The participants aren’t allowed to buy any new clothing during nine months”
ADRIAN ZETHRAEUS
On the growing circularity project to let private persons become ”fashion activists”
GUIDE / MO I RANA & HELGELAND
”Mo i Rana has that small-town charm but still has something for everyone”
SONJA DJØNNE
On unique settings in ”the arctic circle city”
EDITOR’S LETTER
”Trade shows and fashion weeks are media brands — whether they like it or not”
KONRAD OLSSON
On the future of physical shows
Q&A / Beauty & Science
”Massive DNA sequencing studies have expanded our insights of the ecological and functional characteristics of the microbiome”
ANN’LAURE DEMESSANT
On the latest research on how good and bad bacteria affect our skin
GUIDE / COPENHAGEN
”Compared to our neighbours in the north, I think we’re best at embracing diversity”
VIRGIL NICHOLAS
On Caribbean comfort food and secret castles