voices
INSIGHTS / EU LEGISLATION
”We see legislation forcing the value chain to change, because of the environmental pressure in textiles”
On the chance to provide input to Brussels before new legislation will be put into effect
GUIDE / AALBORG
World-famous architecture and elegant pastries in Aalborg
Ditte Buus Nielsen, design manager of Skagerak at Fritz Hansen, guides us through the youthful city of Aalborg.
INSIGHTS / ART & MOBILITY
”The art world is an ideal platform and playing field for companies”
On how the creative industries can help to build a stronger brand
INSIGHTS / GAMING & TECHNOLOGY
”I’m excited to see how AI will propel the whole entertainment industry forward”
On the constant transformation in the fast-paced gaming industry
INSIGHTS / SOCIETY
”We are all in some ways spiritually malnourished”
On lessons learned from conversations with the world’s leading minds
GUIDE / VÄSTERBOTTEN
Wooden highrise, hockey, and world-loved cheese in northern Sweden
Peter Vidmark, head of sales at staircase company Drömtrappor, shares a guide to life close to nature in Sweden's new hub for the next-gen green industry
INSIGHTS / DIVERSITY AND INCLUSION
”Having a diverse workforce can help companies better serve a diverse customer base, which can lead to increased revenue”
On why diversity is set to become ’the new sustainability’
GUIDE / REYKJAVÍK
”Reykjavik seems fast asleep, but look in the right places and it’s full of life”
On Lush nightlife and tranquil day treks in Reykjavik
INSIGHTS / FASHION-TECH
”Making transparency front and centre in the business invariably results in superior end products”
On how to create a carbon-negative fashion supply chain — without buying carbon offsets
INSIGHTS / SECURITY
”Our blockchain-enabled documents become a tool for communication, transparency, and for building trust.”
On the need for secure digital documents
GUIDE / HÄRJEDALEN
”We’ve got lots of space per person, and those square miles contain some really amazing nature”
On how a scarcely populated region with no real cities gives plenty of room for life at a slower tempo
INSIGHTS / BEAUTY & SCIENCE
”Epigenetics will be the big trend, not only for haircare but also for skincare”
On how the latest science changes beauty from within
GUIDE / SUNNMØRE
Entrepreneurial spirits and generational innovation among the fjords
Maria Lilly Flakk, co-owner and marketing director at Flakk Group and brand director at Devold of Norway and O.A.D., speaks on the strong entrepreneurial spirits and forceful weather in Sunnmøre, northwestern Norway.
INSIGHTS / TECHNOLOGY & DESIGN
”It cuts away the first prototyping stage — you can do that totally in 3D and it saves a lot of time, money, and effort”
On how VR will transform the design industry
INSIGHTS / SCIENCE & AI
”Whose voices do we need to listen to, to be able to make sure that we use AI well?”
On how technology can be used to change social norms
GUIDE / BODØ
Top-notch cultural life above the Arctic Circle
Former travel journalist Marie Peyre, now the international communications and relations manager for Bodø2024, shares an action-packed travel guide of Bodø.
INSIGHTS / HAIRCARE
”I call it ’The Matrix’!”
On how science is continuously revolutionizing how we care for our hair
GUIDE / TRONDHEIM
World-class seafood and downtown ridge walks in Trondheim
World Champion Chef and Bocuse d’Or silver medalist Christoper Davidsen guides us through Trondheim, the old Viking capital of Norway, and home to ”the world’s best seafood”.
INSIGHTS / DESIGN
”It’s the way forward in terms of form, yes — it’s a paradigm shift”
On how 3D printing will take over the design industry
GUIDE / SALO
Forest design inspiration and riverbank jogs in Southern Finland
Tuukka Halonen, designer at Pilke Lights, shares a personal guide to the town of Salo — highlighting how the deep Finnish forests and forceful rivers enhance creativity.
INSIGHTS / ENTERTAINMENT & TECHNOLOGY
”It’s the next shift in music — similar to how we’ve gone from mono to stereo”
On the future of sound
INSIGHTS / CONSUMER BEHAVIOUR
”Circularity will shape and community building will decide the winning brands in 2023”
On what to expect in consumer and retail tech this year
GUIDE / OSLO
A harmonious blend of culture and architecture, plus stunning fjords adding to its beauty, in Oslo
On the capital’s organic infusion of nature and culture
INSIGHTS / CIRCULARITY
”Companies need to understand that becoming more sustainable does not mean making sacrifices”
On what it takes to make the lifestyle sectors more circular
INSIGHTS / ART & DESIGN
”Designers should work more as artists and artists should work more as designers and architects”
On the future of functional art
GUIDE / BERGEN
”Bergen always has something to offer and it always manages to charm and engage”
On life in a small city with a big personality
INSIGHTS / BEAUTY
”Even in today’s modern world, people still crave that human care and that human touch”
On how tech can create a seamless beauty experience
GUIDE / STOCKHOLM
”I sometimes wonder if a city can be too style conscious when I walk around Stockholm”
On hidden archipelago gems and trendy jewellers
INSIGHTS / INTERIOR DESIGN
”Collaborations are key to developing circular supply chains”
On experiences from 70 years of working with circularity
GUIDE / COPENHAGEN
Spontaneous street food and divine dining in Copenhagen
Looking for a place to eat during Copenhagen Fashion Week? Read an extensive city guide of Copenhagen from Morten Sorensen, founder of Copenhagen-based mindful drinking company ISH Spirits.
INSIGHTS / BEAUTY TECH
”New products and services are developed to make the beauty experience more relevant, sustainable, inclusive, and engaging”
On the most relevant current and coming beauty tech for retailers and the industry
GUIDE / VÄSTERGÖTLAND
Local artisans and fairytale castles in western Sweden
Karoline Lenhult, founder and CEO of Kueen, shares a guide on how to live large among the small towns in the Västergötland region in western Sweden.
INSIGHTS / OUTDOOR
”This technology and engineering focus is a huge inspiration for us to push on innovation”
On lessons learned from almost two decades in the outdoor industry
INSIGHTS / ENERGY MARKET
”We can, more or less, promise that we will be able to make the house energy-independent”
On how technology can help reaching a climate-neutral residential market
GUIDE / ROVANIEMI
Aalto architecture and wonderous wildlife in ”the home of Santa Claus”
The co-founder of Arctic TreeHouse, Ilkka Länkinen, guides to the largest city in Europe by land area with, possibly, the best restaurant variety on the Arctic Circle.
INSIGHTS / BEAUTYTECH
”This kind of AI is old technology — the new is to use AI to screen for ingredients”
On how new technologies are taking over beauty
INSIGHTS / METAVERSE
How to make a societal change in the Metaverse
Researcher and IoT senior advisor Theo Kanter shares his key findings from many years of studying the Metaverse.
INSIGHTS / CONSUMER BEHAVIOUR
”We live in times of change — in 2023 we are embracing the creative potential of this mess”
On 5 consumer behaviour trends not to miss right now
INSIGHTS / TECHNOLOGY
”AR technology is not just about entertaining — it’s about growing advertisers’ business”
On how technology is transforming marketing
INSIGHTS / ART
”We need to change the conversation from the ’genius’ — often male — artist to a collaborative feminist force”
On how to democratise the art industry
GUIDE / UPPLAND
A perfume laboratory next to a hen’s house and world-class gin in the heart of Uppland
The founder of niche fragrance brand Savour picks her favourites from a region right next to both nature and capital.
INSIGHTS / CIRCULARITY
”We need to establish good logistic systems for collecting and sorting old clothes and textiles”
On the current state of, and the good examples within, circularity
GUIDE / HELSINKI
”Helsinki is like a small island village where you can surprisingly find everything, in human-size doses”
On natural tranquillity and rare second-hand stores
INSIGHTS / HAIRCARE
”It’s not always the best way to produce natural ingredients if you think about the impact on the environment”
On the current trends and future of ingredients for our hair and scalp
INSIGHTS / ELECTRONICS
”We see a massive trend of individualization — it’s a new challenge for many in the technology industry”
On the importance of customization and modularity in consumer tech
GUIDE / THE FAROE ISLANDS
Ferry excursions and local art galleries at the Faroe Islands
Guðrun Rógvadóttir, founder of fashion brand Guðrun & Guðrun, shares a personal guide to ”the smallest dot in the North Atlantic”.
IRAN SURVEY
”I’m spellbound by the courage of the protesters, the fearless young women defying 40 years of legal and social restrictions”
On how creative industries can shine a light on the protests in Iran
IRAN SURVEY
”We’re very privileged, we can speak up without getting killed, arrested, or tortured, so why the hell wouldn’t we speak up?”
On how creative industries can shine a light on the protests in Iran
IRAN SURVEY
”We can’t stay silent while the women and girls in Iran are paying the ultimate price, with their lives”
On how creative industries can shine a light on the protests in Iran
INSIGHTS / ARTIFICIAL INTELLIGENCE
”The main thing with AI is that it can handle a lot of data and complexity that we can not handle ourselves”
On the current and future state of AI
