voices
INSIGHTS / ENERGY SYSTEMS
”More cost-effective energy storage solutions is crucial for the widespread adoption of renewable energy”
On why the future of the energy industry is so fascinating
OBSERVATIONS
How to find an investor in 2024
Observations from a cooling startup market.
INSIGHTS / CIRCULARITY
”In a few years, businesses who have not changed into circular business models will be starting to drop off”
On why every day is a good reason to celebrate #circularmonday
OBSERVATIONS
The retail mastermind behind the Åhléns turnaround
Observations from meeting Ayad Al-Saffar, the Swedish entrepreneur who recently acquired Sweden’s largest department store Åhléns.
INSIGHTS / RECYCLING
”Instead of PVC, which requires numerous additives, opt for simpler plastics that need fewer additives”
On how a key to cleaner plastic is better design
Observations
The virtue of collaboration
Observations from a round table at Fashion X, the alternative “fashion week” from Swedish Fashion Council.
INSIGHTS / FASHION
”A critical emphasis lies in the establishment of sustainable production practices that leverage existing materials”
On the most critical issues to drive change in the textile industry
Observations
Industry unity at Borås Textile Days
Observations from a workshop on Fashion industry collaboration during Borås Textile Days.
INSIGHTS / FOOD-TECH
”The ongoing digitalisation and growth in online retail make product data move from being physical to digital”
On how to use AI and machine learning to improve food data
OBSERVATIONS
How to build a purpose-driven brand
We know from data that brands need to operate from a purpose-driven approach. Here are a few thoughts on out to do it.
GAMING
The gaming industry’s strides and struggles with accessibility
After starting to lose his vision in 2010, gaming journalist Victor Dima has approached gaming experiences from a new perspective — and developments are improving rapidly.
OBSERVATIONS
Takeaways from Beauty Innovation Talks
The need for beauty tech is now + notes on upcoming events.
INSIGHTS / MATERIAL INNOVATION
”Fungi is a great example in showing that it is possible to create systems that resonate with the greater ecosystem”
On why mushrooms will take over the creative industries
MOBILITY
The flying cars are here
Few things symbolise the future as much as the idea of flying cars, from The Jetsons to Blade Runner. But now, thanks to new technology, they are here for real.
INSIGHTS/FASHION
”Ultimately, it’s the customers who shape the future — brands must inspire them to make the right choices”
On combining hyperlocal production and integration
OBSERVATIONS
Four reasons the fashion system needs to change
Lessons from inside the industry + what Finns need to learn about Sweden
INSIGHTS / CONSUMER BEHAVIOUR
”The department stores, these big malls, need to drive young consumers — and how can they do that?”
On how to turn a Gen-Z audience into DIY designers
OBSERVATIONS
How insights-driven communication can help your brand thrive
Notes on why we run an editorial agency.
OBSERVATIONS
Will Digital Product Passports save fashion?
I’m starting to wonder if DPP might just be the one EU law that will have the possibility to really push the fashion industry toward a more sustainable future.
INSIGHTS / FOODTECH
”The beacons give us millimetre accuracy for each row of planting and working”
On introducing new technologies to feed a growing population
OBSERVATIONS
How to write a pitch deck for your startup
My five learnings from a life as a pitch deck ghost writer.
INSIGHTS / DESIGN
”The persons who make the sofa also deliver the sofa”
On how to disrupt the interior design market
OBSERVATIONS
The need to separate fashion from the fashion industry
A few thoughts after visiting the Encouragement For Action award last week.
INSIGHTS / DESIGN
”We actively work against throwaway culture”
On 400 years’ worth of experience in sustainability work
OBSERVATIONS
Circular furniture — is it possible?
A dispatch from Designer's Saturday in Oslo: a panel on circularity in the furniture industry at the launch of Minus Furniture.
INSIGHTS / CIRCULARITY
Meet Sweden’s first Doctor in fashion redesign
Researcher and designer Anna Lidström’s thesis Redesign Foundations explores all the nooks and crannies of fashion redesign. Its theoretical foundation and experimental design research have landed her the accolade as Sweden’s first Doctor of Fine Art in fashion design, focusing on redesign.
OBSERVATIONS
Ten Takeaways from Transformation Conference
Why you need to learn about Digital Product Passport and other highlights from last week's event.
INSIGHTS / MOBILITY
”The cities and the operators are learning to co-exist”
On the biggest micro-mobility trends — and what’s next
OBSERVATIONS
Nothing sparks excitement in tech again – will new generations listen?
Nothing makes smart phones fun again. I wish I could convert. Plus: the Star Wars connection.
OBSERVATIONS
Why we’re doing the Transformation Conference
The case for connecting people across industries. Plus: we are turning 3!
OBSERVATIONS
Why the Swedes are losing the AI debate
On clashing AI speculations among physicists and engineers
INSIGHTS / FASHION
”We soon realised that it takes a lot of work to avoid the pitfall of AI biases when creating AI models”
On lessons learned when creating an AI fashion campaign
OBSERVATIONS
”Having a digital version of me to write my own texts? I tremble at the thought of it.”
On why we are launching a new weekly newsletter
BEAUTY
”The industry rarely dares to think differently and come up with new solutions”
On the continuous rise for products related to the skin microbiome
INSIGHTS / AUDIO & mobility
”The whole car industry is in disruption mode — and that’s a great opportunity for spatial audio advancements”
On how spatial sound is taking over the car industry
INSIGHTS / CRYPTO
”Blockchain technology has the potential to disrupt a wide range of industries and create innovation and growth”
On the possibilities that crypto can offer the lifestyle sectors
BEAUTY INNOVATION
”Molecular materials are also recyclable at the end of life, making them a truly sustainable option”
On the journey to becoming a circular beauty brand
FROM THE EDITORS / BEAUTY
”Beauty Innovation will help decision-makers tackle the industry transformation”
On the launch of our new editorial arm and insights newsletter
BEAUTY
”We don’t see the point in waiting for a perfect and sustainable packaging to appear”
On the challenges when recycling beauty packaging
INSIGHTS / EU LEGISLATION
”We see legislation forcing the value chain to change, because of the environmental pressure in textiles”
On the chance to provide input to Brussels before new legislation will be put into effect
GUIDE / AALBORG
World-famous architecture and elegant pastries in Aalborg
Ditte Buus Nielsen, design manager of Skagerak at Fritz Hansen, guides us through the youthful city of Aalborg.
INSIGHTS / ART & MOBILITY
”The art world is an ideal platform and playing field for companies”
On how the creative industries can help to build a stronger brand
INSIGHTS / GAMING & TECHNOLOGY
”I’m excited to see how AI will propel the whole entertainment industry forward”
On the constant transformation in the fast-paced gaming industry
INSIGHTS / SOCIETY
”We are all in some ways spiritually malnourished”
On lessons learned from conversations with the world’s leading minds
GUIDE / VÄSTERBOTTEN
Wooden highrise, hockey, and world-loved cheese in northern Sweden
Peter Vidmark, head of sales at staircase company Drömtrappor, shares a guide to life close to nature in Sweden's new hub for the next-gen green industry
INSIGHTS / DIVERSITY AND INCLUSION
”Having a diverse workforce can help companies better serve a diverse customer base, which can lead to increased revenue”
On why diversity is set to become ’the new sustainability’
GUIDE / REYKJAVÍK
”Reykjavik seems fast asleep, but look in the right places and it’s full of life”
On Lush nightlife and tranquil day treks in Reykjavik
INSIGHTS / FASHION-TECH
”Making transparency front and centre in the business invariably results in superior end products”
On how to create a carbon-negative fashion supply chain — without buying carbon offsets
INSIGHTS / SECURITY
”Our blockchain-enabled documents become a tool for communication, transparency, and for building trust.”
On the need for secure digital documents
GUIDE / HÄRJEDALEN
”We’ve got lots of space per person, and those square miles contain some really amazing nature”
On how a scarcely populated region with no real cities gives plenty of room for life at a slower tempo
