voices
Q&A / MOBILITY
”We are committed to being one of the first to offer commercial routes with eVTOLs and battery-electric and hydrogen-electric aircraft”
HENRIK LITTORIN
On how the future for eVTOLs and electric air taxis is almost here
Q&A / MORE SUSTAINABLE CONSTRUCTIONS
”I believe in resource efficiency and the life cycle perspective by using the right material in the right place”
KAROLINA BRICK
On innovative ideas and innovations for a greener building industry
GUIDE / AALBORG
”I love the diverse nature and the beautiful street art murals”
STINE WINTHER
On seaside excursions and street art
GUIDE / MALMÖ
”The interaction between different cultures gives Malmö an international character”
WARSAME JAMA
Slow fashion brand MANÉR takes pride in its hometown of Malmö, much like its owner Warsame Jama. Read his guide on micro coffee roasteries and cultural gems.
Q&A / FASHIONTECH
”It’s key to actively offer your customers to buy second-hand pieces in your regular sales channels to fully normalize pre-owned garments”
GUSTAV WESSMAN
On how to make the flourishing vintage market even more relevant
GUIDE / FYN
”Visiting the many small harbours by boat is the perfect getaway”
MADS HOLM RABJERG
On boat excursions in the heart of Denmark
Q&A / INNOVATION
”This is an example of a most welcome positive feedback loop on an increasingly gloomy planet”
MARTIN RENCK
On how banning single-use plastics drives innovation
GUIDE / STOCKHOLM
”Stockholm has grown to be much more diverse and inclusive in the last two decades”
MARTIN BUNDOCK
On a sporty and outdoorsy guide to Stockholm.
Q&A / SUSTAINABILITY
”For circularity, how is it scalable for our brand? There was no product management system for the secondhand economy — so we pitched one!”
JODI EVERDING
On how to communicate sustainability in a trustworthy way
Q&A / THE PAST AND THE FUTURE
”People’s hopes, dreams, and even fears about the future are as important as technical, scientific, and economic development”
HENRIK BRISSMAN
On whether the way we look at the future has changed over times — and how
GUIDE / OSLO
”I love that although we live in our capital, everything is within walking distance”
ANETTE MIWA DIMMEN
On the best co-working offices, restaurants, and hiking trails
EDITOR’S LETTER
”Welcome to the great tech infusion”
KONRAD OLSSON
On the second print issue from Scandinavian MIND
Q&A / DESIGN
”I’d argue that Scandinavian design is a bit stagnant — it’s stopped taking chances and is a bit of a pastiche”
MASSIMO BUSTER MINALE
On giving an outside perspective on what Scandi design should do to stay relevant
Q&A / OUTDOOR
”Among the youngest, 18–29 years, 20 percent answer that their nature experiences are hindered by the lack of company or a context”
CAROLINE KARLSTRÖM
On how to get more people to discover the amazing Scandinavian nature
GUIDE / helsinki
”People are looking after each other and are willing to create something meaningful together”
SEBASTIAN SCHAUMAN
On endless creativity and Finnish teamwork
GUIDE / COPENHAGEN
”I’m proud of the insatiable creativity of the city”
ISABELLA ROSE
On maximising your Copenhagen Fashion Week experience
GUIDE / COPENHAGEN
”I can be a tourist in my own city — there’s always something new to discover and explore”
Get a full-scaled guide to the perfect Copenhagen summer vacation with Stina Vanessa, CEO of SVPR Public Relations.
Q&A / CLOTHING TECH
”In the future, clothing companies will only produce the number of items they will sell, by employing made-to-order”
JESS FLEISCHER
On whether the future of fashion is customized apparel
GUIDE / SKÅNE
”Skåne allows for a more slow-paced life but leaves plenty of room for creativity and entrepreneurship”
MICHA VIN DINTHER & MAGNUS WITTBJER
On the perfect summer for design heads
Q&A / DESIGN
”There is no such thing as a perfect sitting position”
LEIF HOLST-LIÆKER
On how ergonomics will shape our work-from-home future
GUIDE / NORDIC ART
”Most Nordic galleries can offer a high international quality, regardless of their size”
SARA BERNER BENGTSSON
On Nordic galleries and museums for the art fanatic.
Q&A / FOOD & RESOURCES
”One way to make steps towards becoming sustainable is if the food value chain in rich countries focus on real innovation”
ODDGEIR HOLE
On why brands need to focus on domestic demand for innovative products
GUIDE / STOCKHOLM
”I’m proud of the people here, they give a lot to this city!”
JOHANNA SCHNEIDER
On the best spots for second-hand, natural wine, and pizza
Q&A / THE POST-PANDEMIC OFFICE & SOCIETY
”The office of the future will have innovation everywhere — think air purifiers built in to pictures on the wall”
JAMES BIDWELL
On how the next-gen workspace will become more of a collaboration space
GUIDE / HÄLSINGLAND
”You’ll always find something new to excite you here”
HANNA MICHELSON
On unique architecture and scenery in Hälsingland
Q&A / FASHION
”At Haglöfs we are determined to at least cheat in the best way possible”
ELAINE GARDINER
On why claiming your business being ”climate-neutral” is a problem
EDITOR’S LETTER
”The metaverse is a gaming space for people not into gaming”
KONRAD OLSSON
On the new arena for fashion and… everything
GUIDE / GOTHENBURG ARCHIPELAGO
”The archipelago always offers one island you can be alone on”
ERIK NISSEN JOHANSEN
On island hopping and perfect staycations
Q&A / DESIGN
”We believe it should be a hygiene factor for any company to know your impact and to own your impact”
SANNA FEHRMAN
On collaborating with researchers on a tool to identify — and cut — emissions
GUIDE / AALBORG
”I’m proud that Aalborg is Denmark’s number one sports city”
RUNE SPLIID
On art and top-notch wining and dining
Q&A / FASHION
”The more customers learn about sustainability — the more they demand accountability”
LISA BERGSTRAND
On why — and where — to start with local production
GUIDE / OSLO
”Local businesses are making Oslo more inspiring than ever”
MONA JENSEN
On a melting pot of culture, art and innovation
Beauty
”The beauty industry is in a prime position to create a supply chain that works with life and not against it”
RUTH ANDRADE
On why regenerative skincare is the only way forward
GUIDE / STOCKHOLM
”I like the small galleries that keep popping up across Stockholm”
OSCAR ARRSJÖ
On neighbourhood restaurants and city getaways
Q&A / MEDIA TRENDS
”We will see many new, more curated, exclusive, and niche social platforms coming up”
KRISTOFER ÅKESSON
On the media landscape of today and social media of tomorrow
Guide / Art in Copenhagen
”Copenhagen is a lovely place to create spontaneous experiences and just go with the flow”
JENS-PETER BRASK
On finding inspiration in a lively city
EDITOR’S LETTER
”There is a case for more screens and surfaces in our lives, both digital and analogue”
KONRAD OLSSON
On a multi-screen, multi-output environment
Q&A / SUSTAINABILITY
”Accelerating this transition to responsible, sustainable business is where we can make the biggest long-term impact”
FRIDA EMILSSON
On how organizations’ sustainability reporting can create a better world
GUIDE / GÄVLE & GÄSTRIKLAND
”The slower pace in our small town makes life easier than we imagine is possible in capital cities”
JARI & ANNA VISURI
On rural whiskey distilleries and coastal gems
EDITOR’S LETTER
”Our collaboration with Expo 2020 Sweden marks the next step for Scandinavian MIND”
KONRAD OLSSON
On a new partnership
Q&A / FINANCIAL EQUALITY
”We’re teaching women everything they need to know to get the most out of their money”
ANNA-SOPHIE HARTVIGSEN
On the importance of educating women on investing
GUIDE / REYKJAVIK
”I’m proud that we have kept the integrity of a ’where everybody knows your name’ vibe”
ANDREA MAACK
On secret clubs and Bjork spotting
EDITOR’S LETTER
”The content we put out is part of our personality, both as brands and individuals”
KONRAD OLSSON
On the evolution of the digital self
Q&A / TEXTILE SCIENCE
”Seaweed, manure, and straw will be developed for cellulosic textile fibres”
ANNE-CHARLOTTE HANNING
On the new EU-funded project making fibres of novel waste streams
GUIDE / ÅRE
”Åre has a bohemian mentality paired with an extreme amount of ambition and innovation”
BRI STUNDON
On big thoughts in a small town.
EDITOR’S LETTER
”Why aren’t electric and autonomous vehicles better represented in Hollywood?”
KONRAD OLSSON
On the future of mobility
Q&A / INNOVATION
”The open, tolerant, change-oriented, and non-hierarchical culture are often highlighted as success factors”
LINNEA KVIST
On why Scandinavia is a driving force when it comes to innovation
DESIGN
”Is there such a thing as algorithm-friendly aesthetics, or is it just minimalism?”
ILENIA MARTINI
On Instagram’s power over our tastes
Q&A / FASHION
”Laws need to be updated for the greenwashing issue to disappear, the industry can’t correct this itself”
ANDREAS ÅHRMAN
On how the word ”sustainable” has become almost a cliché
GUIDE / DALARNA
”Dalarna is home to friendly, welcoming people and a spirit of helping each other out”
MICHAEL LIND
On finding an entrepreneurial drive in nature