voices
GUIDE / COPENHAGEN
”Many Danes are proud we can maintain such a high level of food innovation”
MORTEN SØRENSEN
On spontaneous street food and fine dining when in Copenhagen
INSIGHTS / BEAUTY TECH
”New products and services are developed to make the beauty experience more relevant, sustainable, inclusive, and engaging”
KIM OGUILVE
On the most relevant current and coming beauty tech for retailers and the industry
GUIDE / VÄSTERGÖTLAND
Local artisans and fairytale castles in western Sweden
KAROLINE LENHULT
Karoline Lenhult, founder and CEO of Kueen, shares a guide on how to live large among the small towns in the Västergötland region in western Sweden.
INSIGHTS / OUTDOOR
”This technology and engineering focus is a huge inspiration for us to push on innovation”
ØIVIND VEDVIK
On lessons learned from almost two decades in the outdoor industry
INSIGHTS / ENERGY MARKET
”We can, more or less, promise that we will be able to make the house energy-independent”
GUNNAR JÖNSSON
On how technology can help reaching a climate-neutral residential market
GUIDE / ROVANIEMI
Aalto architecture and wonderous wildlife in ”the home of Santa Claus”
ILKKA LÄNKINEN
The co-founder of Arctic TreeHouse, Ilkka Länkinen, guides to the largest city in Europe by land area with, possibly, the best restaurant variety on the Arctic Circle.
INSIGHTS / BEAUTYTECH
”This kind of AI is old technology — the new is to use AI to screen for ingredients”
NANCY ILAYA
On how new technologies are taking over beauty
INSIGHTS / METAVERSE
How to make a societal change in the Metaverse
THEO KANTER
Researcher and IoT senior advisor Theo Kanter shares his key findings from many years of studying the Metaverse.
INSIGHTS / CONSUMER BEHAVIOUR
”We live in times of change — in 2023 we are embracing the creative potential of this mess”
AGUS PANZONI
On 5 consumer behaviour trends not to miss right now
INSIGHTS / TECHNOLOGY
”AR technology is not just about entertaining — it’s about growing advertisers’ business”
LARS BO JEPPESEN
On how technology is transforming marketing
INSIGHTS / ART
”We need to change the conversation from the ’genius’ — often male — artist to a collaborative feminist force”
PAOLA BJÄRINGER
On how to democratise the art industry
GUIDE / UPPLAND
A perfume laboratory next to a hen’s house and world-class gin in the heart of Uppland
LINDA LANDENBERG HOLST
The founder of niche fragrance brand Savour picks her favourites from a region right next to both nature and capital.
INSIGHTS / CIRCULARITY
”We need to establish good logistic systems for collecting and sorting old clothes and textiles”
LINNÉA MAGNUSDOTTER
On the current state of, and the good examples within, circularity
GUIDE / HELSINKI
”Helsinki is like a small island village where you can surprisingly find everything, in human-size doses”
LARISSA IMMONEN
On natural tranquillity and rare second-hand stores
INSIGHTS / HAIRCARE
”It’s not always the best way to produce natural ingredients if you think about the impact on the environment”
ANNA-MALIN HALLBERG
On the current trends and future of ingredients for our hair and scalp
INSIGHTS / ELECTRONICS
”We see a massive trend of individualization — it’s a new challenge for many in the technology industry”
MADS KOGSGAARD HANSEN
On the importance of customization and modularity in consumer tech
GUIDE / THE FAROE ISLANDS
Ferry excursions and local art galleries at the Faroe Islands
GUÐRUN RÓGVADOTTIR
Guðrun Rógvadóttir, founder of fashion brand Guðrun & Guðrun, shares a personal guide to ”the smallest dot in the North Atlantic”.
IRAN SURVEY
”I’m spellbound by the courage of the protesters, the fearless young women defying 40 years of legal and social restrictions”
NEGAR NASEH
On how creative industries can shine a light on the protests in Iran
IRAN SURVEY
”We’re very privileged, we can speak up without getting killed, arrested, or tortured, so why the hell wouldn’t we speak up?”
ROSHI HOSS
On how creative industries can shine a light on the protests in Iran
IRAN SURVEY
”We can’t stay silent while the women and girls in Iran are paying the ultimate price, with their lives”
SUSANNE NAJAFI
On how creative industries can shine a light on the protests in Iran
INSIGHTS / ARTIFICIAL INTELLIGENCE
”The main thing with AI is that it can handle a lot of data and complexity that we can not handle ourselves”
ATHER GATTAMI
On the current and future state of AI
IRAN SURVEY
”The best thing we can do is to stay informed and continue to help amplify the voices being shut down”
MILAD ABEDI
On how creative industries can shine a light on the protests in Iran
IRAN SURVEY
”Everything else seems trivial — I want to use my platform to amplify voices and get the message out”
SUSAN STJERNBERGER
On how creative industries can shine a light on the protests in Iran
IRAN SURVEY
”Everyone can do something and if only everybody had this mindset we could make a change”
ATEFEH SEBDANI
On how creative industries can shine a light on the protests in Iran
IRAN SURVEY
”The courageous Gen Z demonstrators are more connected and educated than ever before”
MAHSA KHOSHNOOD
On how creative industries can shine a light on the protests in Iran
INSIGHTS / SOCIETAL TRANSFORMATION
”We’re moving from the world of small-scale experiments to large-scale transitions”
INDY JOHAR
On the deep-code transformation required to solve our planetary-scale problems
GUIDE / TURKU
Four distinctive seasons and unique destinations in ”the Paris of Finland”
ANNIINA MANNER
The restauranteur and hotel manager shares her living habits of mixing nature and urban life in Finland’s oldest city
INSIGHTS / FASHION
”We choose not to advertise on social media — we don’t need to invent our stories”
SÉBASTIEN KOPP
On being brutally honest with the supply chain
GUIDE / GOTHENBURG
Life in Gothenburg, Sweden’s historical port to the world
MEHMET GURBUZER
The COO of non-alcoholic winemaker Oddbird shares a historical and personal guide to ”Little London” on the Swedish west coast
INSIGHTS / BEAUTYTECH
”People are moving away from plastic surgery, they want micro-injury treatment instead”
LOUIS CHABERT
On the latest innovations from the epicentre of beauty treatments
INSIGHTS / DESIGN
”After having such a tough couple of years, we need some magic in our lives”
SUSANNA BJÖRKLUND & SISSE COLLANDER
On how innovations are taking over the interior trends
INSIGHTS / VENTURE CAPITAL
”’Boring’ is the new sexy, especially for investors”
MARIA NORBERG
On the rise for B2B companies
INSIGHTS / FASHION
”Danish fashion has had momentum for a lot of years but now, Norwegian fashion is really stepping up”
IDA EINARSDOTTIR
On the secrets behind the new wave of Norwegian design
GUIDE / STOCKHOLM
”In the past few years, there’s been an explosion of new bars and restaurants”
MATILDA JACKSON
On enjoying Stockholm from a restauranteur's view
INSIGHTS / BEAUTY & SCIENCE
”We’ve only discovered 5% of the ocean and it represents 70% of our planet”
JOHANNA CARON
On how technology transforms the beauty industry
GUIDE / MALMÖ
”Malmö has open arms and the establishment isn’t that established”
MARTIN THÖRNKVIST
On hitting the sweet spot of professional and personal life
INSIGHTS / SUSTAINABILITY
”The challenge for the industry is that we don’t have a single definition of what sustainable fashion is”
KATE HEINY
On how emerging designers and large ventures can work together on new industry standards
INSIGHTS / CULTURE & DESIGN
”We see design as a catalyst that inspires people to tackle traditionally more complex societal issues”
HANNA HARRIS
On how Helsinki uses design to create better living
GUIDE / COPENHAGEN
”There’s a cultural orientation towards the good things in life”
KAY LITZINGER
On what not to miss in the city during Copenhagen Fashion Week
GUIDE / UMEÅ
”Umeå has the best deli in Scandinavia”
EMIL ÅRENG
On obvious choices and hidden gems when eating in the ”capital of the North”
INSIGHTS / MATERIAL INNOVATIONS
”We plan to use a fermentation process with specific bacteria to create bio-ethanol”
FLORIAN PALLUEL
On how to make garments of sugar
INSIGHTS / FUTURE LIVING
”Neighbourhoods are viewed as more important — 31% of people say it’s now more important to live closer to family and friends”
TINE BISBO STEENBERG
On what we’ll value the most at home
GUIDE / REYKJAVIK
”Reykjavik is quirky, personal, trendy and honest”
BIRNA HRONN BJORNSDOTTIR
On food walks and speakeasies in the heart of Iceland
INSIGHTS / CIRCULARITY
”Many still think the circular economy is about recycling but long-lasting products are often the most sustainable”
PETER ALGURÉN
On tracking how 360 end consumers use their garments
GUIDE / GOTHENBURG
”It’s Sweden’s second-largest city but has a very homey ambience and cosy feeling about it”
JULIA FORS & JESSICA LUNDSTRÖM
On picturesque islands and inspiring entrepreneurs on Sweden’s ”best coast”
INSIGHTS / RESEARCH & DIGITAL FASHION
”Fashion 4.0 stands for fashion practices in Industry 4.0, characterized by smart technologies”
NATALIA SÄRMÄKARI
On how the designer’s role changes with the boom of digital fashion
GUIDE / HELSINKI
”Helsinki is the capital of the happiest country in the world, combining great design, art, and culture with beautiful nature”
ANNIKA TAMMI
On innovative libraries and rising names in an inclusive city
INSIGHTS / STARTUPS
”Data shows that female-founded companies are more successful than all male founded”
RONJA KOEPKE
On challenges and good examples to get the startup industry more equal
INSIGHTS / THE MEDIA INDUSTRY
”When you get into the media industry without much experience, the ambition level extends and people tend to be bolder”
ALFRED LAURITZEN
On how to run a successful agency where the average employee age is 22
INSIGHTS / BIOTECH IN BEAUTY
”As the biotech era starts to unfold, beauty products will become more sustainable and effective”
DAVID KOO HJALMARSSON
On how microorganisms can facilitate a transition to a more innovative beauty industry