voices
GUIDE / AARHUS
”There are always a lot of creative and enlightening activities spread out all over the city”
SIGNE UNGERMAND
On creativity and technology in ”The City of Smiles”
BEAUTY
”Just like the fashion industry, the beauty industry is expected to be transparent about where ingredients come from”
MARIA AHLGREN
On the biggest skincare trends for 2021
Q&A / Fashion spaces
”We will take more care of our cities in the future, not just exploit them”
VÉSMA KONTERE MCQUILLAN
On a new vision for fashion and retail
GUIDE / HELSINKI
”The small, local entrepreneurs really make the city”
KATJA HAGELSTAM
On the best saunas and purposeful old buildings
Trends
“Covid will lead to secret bars, unmonitored home parties, and forest raves”
LENNART WALLANDER
On 11 food and beverage trends for 2021.
Essay / Business
”An enterprise ought to be able to thrive forever, if it chooses to. For if you do not plan for it, expect it to fail eventually.”
ROLAND-PHILIPPE KRETZSCHMAR
On regeneration and thriving forever in business
GUIDE / COPENHAGEN
”It squeezes all the advantages of a capital city into somewhere small, cosy and friendly”
GRAHAM ADDINALL
On hidden gems in his adoptive city Copenhagen
GUIDE / STOCKHOLM
”Stockholm is so diverse and offers everything I could ask for in my day to day life”
TOVE REGNANDER
On getting energy from Stockholm’s closeness to nature.
Scandinavian MIND x Silhouette
”If you find a technical solution, then often the form is very appealing as well”
ROLAND KEPLINGER
Design Director at Silhouette, on timeless classics
INTERIOR DESIGN
”Manufacturers should produce and offer customers sustainable products”
CECILIA ASK ENGSTRÖM
On why Swedish furniture brands are the most sustainable in the world
GUIDE / GOTHENBURG
”It’s a big, small town with a lot of buzz”
ALI DAVOODI
On hidden gems in Sweden’s second city.
BEAUTY
”We offer pragmatic solutions for long term efficiency, not a temporary fix”
STANISLAS LE BERT
On preaching longevity over short-term
BEAUTY
”They usually don’t picture a black guy behind the brand”
HAISAM MOHAMMED
On paying homage to his cultures
GUIDE / REYKJAVIK
”I prefer to end my day in an outdoor swimming pool to reflect on the day”
VALDIS STEINARSDÓTTIR
On her favourite spots in the Icelandic capital
SCANDINAVIAN MIND X BRAINLIT
”We bring the natural light indoors, and ­trigger the hormonal effects.”
NICLAS M OLSSON
CEO of Brainlit, on the benefits of daylight
GUIDE / OSLO
”The ’new’ Oslo city makes me proud”
STINE BIRKELAND
On the city’s transformation, including an eager interest in organic and sustainable cuisine.
Scandinavian MIND x Ole Lynggaard
”It has to be long term, and it really helps to be family owned.”
SØREN LYNGGAARD
CEO of Ole Lynggaard Copenhagen, on running a family business.
EDITOR'S LETTER
”Thanks for joining the conference — now the work begins”
KONRAD OLSSON
On the next step after The Transformation Conference
Q&A BEAUTY
”When you start with sustainability, you have no choice but exercise it every day”
SHIDROKH GHAWAMI
On how Cool Derma is sustainable from the get-go
Q&A / BEAUTY
”It’s so much greenwashing out there!”
JOHAN HELLSTRÖM
On Björn Axen's road to a green operation
EDITOR’S LETTER
”Welcome to a conference about ideas and about change”
KONRAD OLSSON
On the need for The Transformation Conference
”Scandinavia is at the forefront of sustainability, so we see this to be an important development market”
LISA-MARIE JENA & UWE KIPPSCHNIEDER
On changing the fashion industry from the inside
Q&A / FASHION
”We want to empower customers to make an informed decision”
KATE HEINY
On environmental responsibility in the fashion industry.
Q&A / BEAUTY
”We aim to build a new Scandi brand with a curiosity and an open eye towards the world”
SUSANNE VENNERSTRAND & ELLEN AF PETERSENS
On green beauty with a Scandi take.
Q&A / FASHION
”The Circular Lifestyle Concept is important for us and our consumers”
BRENT JAMES
On creating the Index 01 shoe.
Q&A / FASHION
”Changing the norm cannot be done by the people outside the norm alone — it requires everyone”
ERVIN LATIMER
On lifting ethnic & sexual minorities in Finland.
GUIDE / HELSINKI
”Finns are shy, but in Helsinki they push things to make life equally good for everybody”
MARTTA LOUEKARI
On Finnish art deco spots and restaurant gems
Q&A / FASHION
”If we enforce transparency as a standard we push the industry towards accountability”
AUGUST BARD-BRINGÉUS
On a greenwashed fashion industry
EDITOR’S LETTER
”One month in, and we are just getting started”
KONRAD OLSSON
On what’s next for Scandinavian MIND
Q&A / FASHION
”It’s about time to fight for people who have been underrepresented for so long”
CHRYSTELLE ERIKSBERGER & SANNA JOHANNESSON
On reforming an outdated model industry.
Q&A / BUSINESS
”I didn’t start all this to be an activist, I just wanted to help people to reach their full potential”
DEQA ABUKAR
On entrepreneurship as a tool for societal change.
Essay / Business
”To be really innovative you must encourage the pursuit of imperfection”
ROLAND-PHILIPPE KRETZSCHMAR
On beating machines by being more human
EDITOR’S LETTER
Welcome to a platform bridging lifestyle and technology
KONRAD OLSSON
Our Editor-In-Chief on the launch of Scandinavian MIND.
Q&A / ART
”There is a long way to go to break the gender glass ceiling”
PAOLA BJÄRINGER
The Misschiefs founder on their new pop-up in Stockholm.
FASHION / GAMING
”Both fashion and gaming symbolise the idea of having objects that make you more powerful”
JESSANY VAN’T HOFF
On how gaming is shaping the fashion industry