What is transformation? We reached out to our network of creatives from all around the Nordics and asked them to interpret it. The resulting editorial is a visual journey through nature, technology, and identity.
Photography HENRIK BÜLOW Fashion CAMILLA LARSSON
Tell us about the team.
Sometimes you run into people who it seems you share the same eyes with. Henrik Bülow and I work a lot together, but makeup artist Regina Thornwall and hairstylist Lasse P are creative sources that we often share sets with. Model Nikk Tisseni, has a strong character and is extremely feminine, intense, and has this unpretentious dreaming look in her eyes. Much like the models we have worked with before.
How did you choose to interpret the theme of Transformation in your story?
Working with light and shadow mostly, the retouch and post production takes the now into the past. Even the model’s character suggests a certain motion towards something — either in her expression, position, eyes or movement.
Why is this angle/intepretation important right now?
To appreciate story and theme, as we need to morph the past into the present — to show the timelessness across timelines.
Tell us about the production; where did you shoot and why?
The story is shot in The Lab in Copenhagen. It’s my favorite favorite place to be creative. The canvas at The Lab is where your ideas come true.
What was the most challenging part about this production?
The casting of the right girl, especially considering COVID-19 travel restrictions. Nikki was on top of our wishlist, and somehow it succeeded in getting her on! WE Have wanted to work with her a few times, and we’re so happy with the result.
What was the most rewarding part of this production?
It is always interesting to work from the Dogme perspective. The theme transformation is a universal and ongoing theme and a very inspiring guide doing the images from
What is the most important issue to focus on in the immediate future?
Except for less consumption and more focus on the environment, I believe getting back to what humanity is in its finest form will be highly talked about. Call it a new romantic age.
Now live! The Transformation Exhibition at Blique by Nobis Presented by TMG Sthlm Curated by Ursula Wångander
Photography HENRIK BÜLOW / Lomo Mgt • Fashion CAMILLA LARSSON Model NIKI TISSEN / Paparazzi Models • Makeup REGINA THORNWALL / LundLund
Hair LASSE PEDERSEN / Agentu • Retouch WETOUCH / Michall Cadovius • Photo assistant ANDREAS BACH • Location The Lab