Erik Fagerlind (Sneakersnstuff) on the future of streetwear
7 Apr 2021

Erik Fagerlind is the founder of the Swedish streetwear retailer Sneakersnstuff. 

During the last two decades, Erik and his co-founder Peter Jansson has transformed their Stockholm based sneaker store into a global streetwear phenomenon, with a turnover of more than 100 million euro and stores in New York, Los Angeles, London and Tokyo.

In this conversation, Erik talks about:

— How SNS established credibility in new markets 

— The future of digital sneakers 

— What the fashion industry can do for sustainability

— And why he is stepping down as CEO after 22 years 

The Scandinavian Mind podcast a bi-weekly show, about the intersection of lifestyle and technology. 

Every Wednesday, we publish an in-depth interview with an innovator from the worlds of design, fashion, beauty, mobility or tech. 

And every Friday, we publishing a panel talk or other behind the scenes content from the world of Scandinavian MIND.