Can a digital personalised skin coach raise customer loyalty for beauty brands?
Using Revieve’s ”selfie analysis technology” to interact post-purchase, Babor jumps on the booming bespoke skincare trend.
1 Dec 2022

Research from McKinsey shows that more than 70% of consumers today prefer companies that deliver personalized interactions — and even more of them, 76%, become frustrated when companies don’t offer personalised services and products. 

Revieve’s platform delivers a digitally-driven, personalised brand experience throughout the customer journey. It can also integrate personalised shopping solutions and in-person and live-video consultations with health and beauty advisors to increase consumer engagement and conversion. Together with German beauty brand Babor, the Finnish beautytech company has offered customers a so-called Digital Skin Advisor, providing a detailed skin analysis and personalized skincare routine. Now, the two players join forces for the launch of the post-purchase experience Skin Coach. The goal is to enhance customer loyalty and commitment by supporting them in setting skin goals, tracking changes in their skin over time, and nurturing the customer with relevant content according to their needs.

— We are delighted to see Babor enable our Skin Coach to drive sustainable customer retention and build a more long-lasting relationship with their customers, says Sampo Parkkinen, CEO at Revieve.

Babor is the first beauty brand to use Skin Coach. After purchasing products via the Digital Skin Advisor, the customer creates a profile, carrying out three main actions. The first, Goal Setting, is about inputting skin goals. After that, with Personalized Progress Tracking, he or she is prompted to take a selfie at least once a month to log and track the progress, using Revieve’s mobile skin diagnostics. Lastly, thanks to the Personalized Routine & Guidance, the service traces the changes in the customer’s skin over time through the selfie, continuously recommends products and supports the customer in reaching the optimal skin state.

— The Skin Coach translates our expertise to our digital channels, allowing us to share it with customers at home and give them the expert consultation they are used to from a brand like ours, says Tim Waller, co-CEO at Babor.

BABOR is now piloting a first version in, for instance, Austria and Switzerland.